SDM Accounting Insights: Don’t Flood Email Inboxes with Excessive Communications

If you send all of your not-for-profit’s email communications to every donor, volunteer, corporate sponsor and media member, some are likely to tune out or even unsubscribe from your list. You can’t afford to chip away at this valuable resource! Email segmentation can help get the right messages to the right people and, in the process, increase engagement and response rates. You might segment your list by donation amount, event participation, membership renewal and even demographic data such as age, location and income. Contact us for tips on making the most of your nonprofit’s assets.